Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day1. Step Three: Choose “ Switch to professional account “. It’s important to think about your why when creating your Instagram marketing strategy. By creating Guides that offer educational value or showcase your expertise, you can build credibility with your audience and strengthen their trust in your brand. Tap the plus sign in the upper left corner of your screen to get started. Telfar @telfar. Step #3: Connect to a Facebook Page. Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus. Choose whether to display the category on your profile and then hit “Done. Edit your image if desired. Now, let’s dive into some examples of IG Guides and when it’s ideal to use each one. Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. Here’s how to set up shopping on Instagram: Step #1: Check Your Eligibility. Over 95 million posts are created on Instagram every day. Jul 7, 2021 · The Instagram Guides feature is a cross between an Instagram Carousel and a blog post and is an easy way to repurpose your brand’s content. Social media managers everywhere are asking, “How will we manage one more social May 18, 2018 · According to Instagram, 80% of users follow at least one brand and 60% hear about a new product through the app. Take your photo by tapping the round button, or take a video by pressing down for up to 10 seconds. Jun 9, 2021 · Share your guide on Instagram stories. Step #6: Create an Application Style Guide. Before you start using Instagram for business, you need to create an Instagram account for business. Apr 17, 2024 · Go to Business in your Settings, then Quick Replies. Using Instagram Guides for your business to share valuable insights, tips, and behind-the-scenes content can help establish your brand as an authority in your industry. Related: How to build your brand on Instagram. What I like: Medium‘s simple brand style guide emphasizes usage of its logo, wordmark, and symbol. We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. Next, select the goal you want to achieve by placing the ad on Instagram Reels. Adjourn Teahouse leverages UGC to show the various ways in which consumers use its products. Review your data and optimize your approach. Apr 11, 2024 · In this guide, we’ll show you how to create videos for Instagram so you can reach tons of potential customers with ease. STEP 3: SWITCH YOUR ACCOUNT TO BUSINESS If you plan on using Instagram as a tool to market your business, then you’re going to want to switch your account from Personal to Business. Create a shortcut for a longer response you often send. There are different types of Instagram Guides a company or user can create, using cloud collaboration tools. Headspace is a great example of keeping fonts consistent across posts. Then tap on the three lines on the top right. Keep Users on Your Page. Launch Instagram on your phone, and go to your profile tab. Build an Instagram strategy. Doing so will let you view insights and stat istics relating to your Jun 4, 2024 · The recommended Instagram story size is 1080 x 1920 pixels. You can create an Instagram Guide on mobile (not available on desktop). If you don’t have social media platforms, note that choosing the right ones depends on your customers and content strategy. Jul 12, 2023 · Post Guides, which is a collection of Instagram feed posts that can be used for curating lists of resources, sharing educational content, representing current events and more. 4. 3 good reasons to give Instagram a try. Dec 4, 2020 · First, make sure your Instagram app has been updated to the latest version. About 59% of the platform’s active users visit the site daily, and spend at least 7 hours per week browsing content and interacting with friends and brands. Step 1: Swipe right on your Instagram feed and tap on the camera icon, or touch the ‘+’ button that appears on your profile picture. Tap ‘Share’ when you’re happy. Instagram posts shouldn’t stop with photo posts. Dec 4, 2023 · When creating your first Instagram Guide, you can use a variety of photos, carousels, and videos with long descriptions. Instagram image ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. If you do not have a Facebook Business Page, you will need to create one before completing this step. Click on “Guide. We listed this as the first step because it is the most crucial step in building a brand on Instagram. Instagram can also help you grow your brand awareness and introduce new products. If you’re going to post quotes or text overlays on your Instagram images, you should try to keep the fonts consistent with your brand by choosing the same fonts you use on your website or other marketing materials. Go to your profile and click on the “plus” at the top right corner. Next, click "Edit". Regarding questions like how to be successful on Instagram, many viral strategy templates say you need to post daily, with 3-4 stories a day, 3 posts, and 4 reels a week, etc. Open Instagram and click your profile picture on the bottom right of the screen. Switch to a Business account. The first image you select will become the Guide’s cover photo. Note that you won’t be able to access the option to create a Guide from your Feed page. Step #7: Apply Your New Visual Branding to Instagram. May 30, 2024 · You can scroll through the carousel and click any of the filters to apply it to your image. Small images will look blurry. Because they are placed in users’ Stories, this allows brands to adopt a more playful approach to advertising. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design. 53% of Instagram users follow their favourite brands on the platform. You can use the Camera tab and select either Gallery/Library, Video or Photo. Apr 11, 2022 · Post regularly. This will lead you to the Create section in the Instagram app. Also, to keep up with the current conversation, they share memes and relatable content to connect “The Ultimate Guide to Instagram Marketing for Retailers and Brands,” examines this topic among many others. At only five years old, the platform has shown . Shoot a behind-the-scenes video that highlights who you are, why you founded your company, and how your team operates. Using a combination of text and visuals, Instagram Guides resemble list-style blog posts and help you create in-depth content for your followers. Instagram Stories also let you share more creative, out-of-the-box content by linking music, taking polls, using stickers, and so much more. It’s a handy feature for creating longer and more detailed multimedia posts on IG that might otherwise live as blog posts or service pages on an external site. There are three types of Guide categories: Places, Products, and Posts. ”. Over 120 million Instagram users have visited a website, direct messaged or emailed Dec 30, 2020 · We’re taking a deep dive into Instagram's new feature: Guides! We share how to create and use Guides, plus how influencers can help curate content. 4%. Tap to edit any existing item or open the item’s menu to reorder or remove it. From the menu, select Edit Guide. Instagram Stories play into the authentic feel that users want to see from brands. One of the drawbacks of guides is that you can’t share it to feeds (at least not yet). Brands, on the other hand, use Guides as an important element to their IG content May 11, 2023 · 10 tips for Instagram marketing that actually work. Betches ( @betchesbrides) Average Engagement Rate: 5. You can save a replay of your Live video to your Stories. Users are getting longer-form content that can be made up of posts, products and places. Photo, video, or Here are some ideas of ways you can use Instagram guides for your brands: Places guides: You could create a guide for your city including the best cafes, restaurants, shops, salons, or things to see. Jun 22, 2019 · Instagram Stories are usually real-time and lower production value which helps them feel even more authentic, human, and candid. May 24, 2024 · Write keyword-rich and descriptive captions that are relevant to the content to improve the chances of showing up in relevant search results. Feb 18, 2023 · Use a Places or Posts Guide to create a narrative around your brand or message, using your posts to illustrate different aspects of the story. In addition to using your existing posts, you can promote products from Instagram Shops or even select posts tagged in specific locations. Posting On Instagram. Step 2: Choose the Guide type you want to create. This is particularly helpful if you’re a hospitality or retail business, as you can include your own business alongside others. And now, Instagram guides add on even more opportunities. Choose Facebook and follow the prompts to connect your business's Facebook page. May 17, 2024 · Small vintage resellers often use Instagram like a local resale market, asking followers to DM to buy a product then arranging local delivery. A good Instagram marketing strategy for your business complements your content marketing strategy to generate high quality inbound leads. Places: Recommend places in your city and beyond. If your brand needs any help with Instagram marketing, Wishpond can step in. Instagram has been around since 2010 and especially in the last Apr 5, 2021 · User-Generated Content. Jan 27, 2021 · Instagram Guides are a great tool for creators, marketers, brands and influencers to level up their Instagram marketing activities and create quality and insightful Instagram content. Oct 27, 2023 · Our Guides; 26 Great Business Ideas for Entrepreneurs Use Instagram influencers to promote your business. These Guides can be shared via Mar 22, 2021 · Open Instagram and navigate to the Stories screen. Step 2: Tap on the “ Camera ” button in the “Add to Story” window to start creating a new Story. Aug 28, 2023 · The 3 Most Common Instagram Guide Types. Step Two: Select Settings > Account. Then, you need to pick 1 out of the 3 guide formats: . This will open up the option to add to your Story. Identify Social Media Platforms. Apr 3, 2024 · See the full brand guide here. It's very successful at creating a brand identity Jan 6, 2024 · Then complement it with 6-10 hashtags that are slight variations on the popular one. To create your first Guide, tap the “plus” icon in the top-right corner May 16, 2024 · 44% of Instagram’s active users use the platform for researching and discovering brands. Instagram is trying to become a “super-app”, says marketer Lejeune. “Stories are gold for working together with influencers,” shares Kate Ross, hair and beauty specialist for hair brand Irresistible Me. As a business or brand, an Instagram logo is a popular and effective option. Mar 15, 2022 · 6. Once complete, return to the Settings menu. Image Source Jul 12, 2023 · Social Commerce Strategist. Mar 19, 2024 · Instagram Guides are a feature that allows users to easily discover and share recommendations, tips, and other content from individual creators, small businesses, or brands. It also allows you to add others to your live video as guests. Introduce your brand. Image Credit: Instagram. Tap that and then tap “Set Up Accounts Center. Apr 7, 2021 · In this article, you'll discover nine ways to use Instagram Guides to improve your organic engagement. Like many brands on the list, it uses Instagram to share information about its products paired with high-quality product photos, videos, and user-generated content. Tips for Instagram Guides Share your Instagram Guides in your stories. 13. Select a square image of 320 X 320 pixels. As the most-used social media platform for people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. As a result, they are sometimes more difficult to find for your followers. That brand recall being spread across more than 33,000 followers makes Bolden USA one of the best brands on Instagram right now. 3 Types of Instagram Guides: Places, Products, and Posts. Even better, they have a number of features that help you engage your audience. Jul 18, 2023 · A major reason why brands and users prefer Instagram over other platforms is that Instagram surely knows how to keep both brands and consumers engaged with each other. Instagram Guides will not appear on your profile grid but will appear in a separate tab on your Instagram profile. Image Source. Instagram guys were initially created for wellness brands to create mental health resources but now it’s available to all account types. For example, use “returnpolicy” as a shortcut for a longer response about your return policy. To edit a guide, tap the three dots in the upper-right corner to open the menu. Stories. Oct 30, 2023 · After you’ve created your ad, navigate to the Ads Manager (to do this, you’ll need to have an Instagram business account) and click on “Create”. Scroll across to Reels at the bottom of the screen. Step #4: Find the Perfect Font for Your Brand. Aug 25, 2022 · There’s a reason most ambitious, growing ecommerce brands use Instagram ads to reach a wider audience. Every month, 130 million Instagram users engage with shopping content. Give Instagram permission to use Facebook to sign in. Let’s go through a handful: Instagram has an engaged audience. Here are some of the top-performing brands on Instagram based on engagement rate. 82% post video content on the platform and the content formats they use most are video-based. All 10 tips here in some way optimize your Instagram profile. Their content strategy is based on sharing as much outfit inspiration as possible, involving their customers and UGC. Instagram Guides consist of collecting existing posts, videos and photos to create a scrollable, curated album of content with accompanying text descriptions or commentary. Or choose an image or video from your camera roll to add to your Story. More importantly, include the right mix of hashtags to improve your content discoverability. Instagram marketing strategies include: Organic content. Several factors determine how much money an Instagram influencer makes. May 8, 2021 · Here are a few ways fashion brands on Instagram are using these types of content to share their story: Brand Mission. By using Instagram as an outlet to spread your brand mission, you’ll be able to draw in new audiences and, ultimately, attract new Apr 4, 2024 · Beyond shopping, Instagram offers several effective influencer marketing tools for content collaborations. This is the part of the article where I hit you with some statistics. If you don’t use the correct Instagram story dimensions, the site may cut or zoom into your pictures, making them look bad. Instagram, and for finding people to follow that you personally know. To fulfil the growing needs of its users, Instagram frequently releases new tools and features that help people to make the most out of this social media platform. With Instagram Guides, brands can build long-form content for the first time on Instagram. Feb 10, 2023 · 30 of the Best Clothing Brands to Follow on Instagram. By using Instagram Guides in creative ways, you can Feb 14, 2022 · While the brand features other colors in its images, green is always the primary, standout color – an effective tactic to aid brand recall. Choose a Page from your Pages that you'd like to connect to or select 'Create a new Facebook Page'. All of those points are valid – if you can provide that much high-quality content in the long term. Select the account you want to connect to. 5. Apr 3, 2024 · 1. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. Switch to an Instagram business account. 📚 Read more: How To Sell on Instagram: The 2024 Guide. Alternatively, click the three-dot chat bubble icon at the bottom of your screen and select New Quick Reply. We’ve spent 15+ years in fitness marketing, so we’ve got plenty of experience helping personal trainers, gyms, and brands with their Instagram efforts. Select your camera roll and choose the media that was just saved to your phone. Make sure it’s spaced well within the profile icon round shape. Post the video in your Stories and add an engagement sticker, such as a poll, an emoji slider, or a quiz to encourage your audience to engage with the video. Optimize your profile. How To Use Instagram For Business: A Practical 6-Step Guide Getting started with Instagram marketing for any business is easier said than done. Under 'Public business information', select 'Page'. Share your profile on other channels. Using Instagram Guides can help your brand stand out. To help you plan your Instagram Story strategy, we've compiled a list of 25 brands that have mastered the app feature. Optimize your bio. As with most options on Instagram, creating Guides is a simple and intuitive process. Post Videos Regularly. May 10, 2021 · And if you have access to Instagram Checkout (still rolling out globally), users will be able to buy your products directly on the app. Your users can interact with you by commenting on your video. Convert your followers into subscribers. The main parts are your username, handle, profile picture, but your link, address and bio are crucial as well. Select the image you want to use, then ‘Next’. 7. Each time a user opens the Jul 26, 2017 · 3. Step #5: Curate Your Instagram Feed Aesthetic. Add your audio, type out your text or edit the clip. From the list that opens up, tap on Guide. Currently, you can choose from the following goals for Reels ads: Brand awareness. Additionally, if you want to use a filter but you want to tone it down, double tap the filter and move the cursor to the left to lessen the intensity of the filter. Mar 21, 2024 · Using Instagram for business is a bit different than using a personal account. Step #3: Pick Your Brand Colors. Mar 11, 2024 · 5. You can also swipe up to use media from your phone history. Oct 18, 2023 · In this article – we’ve compiled a complete guide to Instagram for fitness professionals, brands, and content creators, to boost your reach, engagement, and lead generation. Jul 15, 2020 · Step #2: Create Personas to Bring Your Target Audience to Life. ” 2. May 1, 2023 · By updating your guides regularly, you can keep them relevant and create content that keeps your audience coming back. Follow the following steps: Click Switch to Professional Account > Continue. Buckle up. Now that you know the importance of Instagram as a marketing platform, let’s take a closer look at ways to do it well. The initial Instagram Guide types introduced by the social media platform are designed to cover some of the most popular segments of Instagram, related to specific posts, places, and products. The next steps will vary depending on the type of Guide you’re planning to create. Instagram Ads is fully integrated with Facebook Ads, so you get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement. If you haven't created an Instagram guide yet, you aren't alone. That way, you can drive traffic to your other channels. Tap on “Continue” and select the category that best describes your business. Aug 18, 2021 · And you also can discover product guides on the shopping tab. Make sure to post regularly to keep the algorithm happy and your content in front of your followers. Dec 7, 2023 · According to Instagram, brands and creators should create Reels that are entertaining, inspiring, or experimental and use creative tools like text, camera effects, or filters. Instagram first introduced Guides in May 2020, giving select brands a new format to create wellness content. 2 million followers) is a great example of a brand that uses its social content to engage users outside of its brick-and-mortar stores. After that, click Settings>>Account. Jan 4, 2022 · Case in point: recent HubSpot research found that 46% of marketers already leverage the feature in their marketing strategies, and 55% are planning on increasing their investment in Stories for 2022. 2. Feb 24, 2024 · With the ability to curate and share collections of posts, products, and recommendations, Instagram Guides offer brands a unique opportunity to connect with their audience, drive engagement, and Nov 16, 2022 · Go to your Instagram profile on the Instagram mobile app. May 9, 2022 · 1. Fonts. May 23, 2024 · Here are some of the features that make Instagram Live really useful for your business. Choose guide type: Nov 30, 2020 · From your Instagram profile, tap on the + icon in the upper-right corner and select Guide from the Create New pop-up menu. Click 'Edit profile’. Use the four creative tools to craft your Reel: music (search and add music over your video), speed (speed up or slow down your video clips), effects (add filters to your video), and timer (decide how long your video will run for). These images can be created from high-quality photography or design and illustration. Post consistently. Instagram influencers: tiers, rates and top earners. July 12, 2023. Jan 12, 2024 · Showcasing multiple ways to wear the same product makes it feel like a more valuable and sustainable purchase. The Broke Black Girl. May 20, 2020 · Sharing photos and videos, interactive stories, and Instagram live are a few examples of how brands use Instagram to reach potential consumers. Instagram’s Threads officially hit its one week birthday with over 100 million users (the fastest ever social media platform to hit that mark, by the way) and most of us in the social media world are unraveling. Betches Brides is a subsidiary of the popular media company Betches, which offers a unique take on wedding-related content on Instagram. Instagram allows you to promote How to Create an Instagram Guide. Create a title and description (we recommend 1-2 sentences per description) Click ‘Add Posts’ to add another. Step 2: Tap the white circle at the bottom of the screen to click a picture or hold it for a second to record a video. Missguided is a fast-fashion brand based in the UK that grew thanks to social media and Instagram specifically. There are many excellent reasons you might want to do that. Based on our results, most Instagram marketers are already ahead of the game: 79% have leveraged Instagram Shopping tools and one in three plan to use them for the first time in 2022. May 16, 2024 · Step 1: Go to your profile page and tap on the “+” icon at the top to create a new Guide. So to get serious traffic and boost visibility, ensure you share your guide to IG stories. May 17, 2023 · 3. Click on the little Plus icon (+) in the top right corner. These dimensions provide a high-quality display without cropping or hiding any part of your content. The thunderbolt icon turns on the flash, and the two arrows allow you to switch between the front and forward facing cameras. Should you have content ready on your camera roll, you can simply click on Gallery to access it. If you want to share a photo or a video on Instagram, you can easily do so. Instagram Guides are a great way to introduce both new and current customers to your brands and its values. Tap the check mark and click the > arrow. Don’t use Instagram guides unless they make sense for your brand. With Instagram Post Guides, you can add posts from your feed or “saved posts” from other Instagram accounts. Jun 5, 2021 · Create Instagram Guides is as easy as a pie of cake! Let us show you how! Navigate to your Profile > Click on the Plusicon at the upper right corner > Select Guides. May 11, 2021 · The app is immensely popular with Millenials and Gen Z — around 63% of Instagram users aged between 18 and 34. You should also avoid posting Instagram Reels that are low-resolution, too blurry, have already been on Instagram, contain borders, or are visibly recycled from another app. It’s very simple to switch to a business account, and it takes only a few steps: Step One: Hit the menu icon in the top-right corner of your profile. According to our comprehensive research, posting on Instagram at least once a day can help you promote your brand more effectively. Instagram users are interested and ready to engage with brands and Feb 13, 2023 · Instagram image ads allow businesses to use single images to advertise their brand, products, and services. Just like with regular posts, consistency is key for Stories. Instagram is the most-downloaded app in the world, so competition for users’ attention can be tough. Jan 10, 2023 · Step 1: From your Instagram home page, tap on your profile picture at the top left-hand corner. Create an Instagram Reels strategy. Dec 29, 2022 · How To Convert Your Instagram Profile To A Business One. Mar 6, 2024 · Post consistently. Ensure it’s high-resolution and presents clearly on your Instagram profile. Competition comes from TikTok as more social media users turn to it for tips, inspiration and other creator content. Your profile is your home base for Instagram branding, and most of the people interested in your brand will pass through it. At Instagram, we refreshed our brand elements to embrace the evolution of our community of creators and welcome what’s Feb 3, 2023 · A Guide on Instagram is a long-form, scrollable feature available to business and creator accounts. How to Use Instagram Guides for Marketing. Step #2: Convert to a Business (or Creator) Account. On the next screen, choose the Guide type you want to create. 63% of Instagram users are opening up the app at least once a day. Guides allow brands to curate content from their account or other Instagram users. Then go to create a story and select Reels from the bottom option. 1. May 31, 2024 · You can use up to 30 photos or videos in a single Instagram Guide. Now that you’ve formulated your goals, identified your audience, and know what types of content you want to share, you can integrate these 10 tips into your marketing strategy. Jul 14, 2016 · 4. Mar 13, 2023 · Navigate to your Instagram profile, tap the three lines in the upper right-hand corner, and tap Settings. Baylor University: Place Your Brand Front & Center. Jan 28, 2022 · 11 advanced Instagram branding tips. If your brand profile is not ready, here is how you can start building your brand today. This strategy gives you symbiosis - #InstaGoodPhoto drives some likes the moment it’s posted. UGC provides what's known as social proof, a psychological phenomenon where we tend to look to others for guidance on what to do. But don’t worry, it’s not rocket science! Follow these 4 simple steps to get your brand up and running on Instagram. Be on-brand. #InstaGood (1. If you tap on the + sign but don't have the option to add a guide, go to any profile that already has a guide set up (you can visit @jenns_trends on Instagram, for instance) and open one of their guides. You need to identify the social media platforms you’ll use (or are already using) for your brand in your social media style guide. Nov 28, 2023 · Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. Make Use of Instagram Stories. Oct 20, 2021 · If you are new to Instagram or planning to convert your personal account to a business account, this is your complete beginner's guide for 2022. Instagram Post Guides. See the full brand guide here. Oct 21, 2020 · Then click Open Instagram. Source: Instagram . One of the most popular uses for Facebook Stories is user-generated content (UGC). Instagram has launched yet another new feature for sharing and consuming content: Instagram Guides. Additionally, if you post consistently, your profile will be labeled as “active,” which can also help increase visibility. Walmart. Nov 2, 2023 · Tap on the option to “Switch to professional account. Mar 9, 2021 · For brands, effective use of Instagram Guides combined with its Shopping and Checkout tools could keep customers within the app for longer. Oct 7, 2019 · Investing in optimizing creative performance can also lead to significant boosts in revenue. If your Facebook page is already linked, move on to the next step. Tap 'Create Facebook Page' or 'Connect an existing Page'. Tap ‘Next’ to see how your Instagram Guide will look. Baylor University has been recognized as one of the best colleges and universities in the US regarding social media marketing. Sep 7, 2020 · How 6 Brands Use Instagram Live. It lets you stream videos in real-time. Reach. Longer-form, scrollable guides keep users on your content longer, allowing them to get to know your brand and your products. If a businesses’ target customers are under 35 years old, Instagram is an Oct 27, 2020 · Instagram accounts that are active in building a community rather than just a large following are far more influential in their sector and as a brand. Apr 19, 2022 · Top Instagram Marketing Survey Findings. 7 billion+ posts) can become #InstaGoodPhoto (100k+ posts) or or #InstaGoodVibes (200k+ posts). Medium’s logo is the brand's primary graphic element and was created to feel “confident, premium, timeless, and modern. Jun 15, 2022 · So, now your Instagram Guide is done, and it will appear in your followers' news feed. The following Aug 4, 2016 · 1. Scroll down to the blue “Accounts Center” text. Global Citizen. Using Instagram for business can drive brand awareness, boost sales, and build and A GUIDE BY. Apr 12, 2022 · Instead, use the guide to summarizing one or two points from your blog posts — then encourage users to visit your blog for more details (or more tips). Feb 26, 2024 · Missguided - 9M. Click “Add more” icon then “Guide”. Although you can use up to 30 hashtags per post, Instagram recommends using 3-5 hashtags for optimal results. 3. Vans (8. 2022 update: It seems like Instagram Guides will now have additional reach when you search posts by geotag on Instagram. On the next page, select “Business” instead of a “Creator” account and tap on “Next. Your community likely shares common values, interests and attitudes and being able to communicate these within online networks deepens your relationships within them. Telfar is a luxury brand well known for its bags and clothing. uu xe gk ch wh tq at js bw ls